FOUNDER
Top: a COVID-era / WFH profile. Above: throwback self-portrait
Maia Hermosa
FOUNDER & CREATIVE DIRECTOR
Before establishing Supermaya, I held the posts of Art Director, Account Director, and Project Manager from 2011 to 2017 at Hwang Concepts, a branding and design agency based in Hong Kong with clients in luxury, hospitality, retail, tech, education, and finance. This experience taught me valuable lessons in people skills and overseeing large-scale branding projects covering brand strategy, naming, identity development, and activation. I worked with Hwang Concepts to set up a new company, BrandCafe.me, where I was Design Director from 2017 to 2021. I graduated with a BFA in Visual Communication from the University of the Philippines College of Fine Arts.
From 2022 to the present, I work on branding consultancy, graphic design, and illustration projects while establishing operations for The Eleanor Library (TEL), located in Mobo, Masbate, Philippines—home to my family and where my experiences in youth shaped my outlook in life. A significant portion of proceeds from Supermaya projects contribute to the development of TEL and the fulfilment of its mission.